RAFA Media · RAFA Live
The front door
40M monthly video views
For Investors
Why investors are paying attention to RAFA.
RAFA owns the whole motorsport funnel, from first view to lifetime membership. Houston-based. Built for global expansion.
The Thesis
One family of companies. One global brand.
01One audience, captured once.
Media brings the audience in. Product, racing, development and membership keep it.
02Every layer is a revenue line.
Each of the six layers earns on its own. Together they compound.
03The loop closes itself.
Owned IP feeds the top of the funnel and lowers acquisition cost over time.
The Platform
Six layers. One platform.
The full funnel, in compressed form.
8TWELVE Wheels · 812 Brands · HEAT Health
Audience becomes customer
Retail + Commerce
RAFA Racing Team
Factory-backed Toyota GR
48 wins since Jan 2025
RAFA Performance
Where talent develops
Driver Development
RAFA Racing Club
The aspirational endpoint
Houston · Austin · 10 by Phase II
RAFA TV · Entertainment
Closes the loop
Owned IP
The Proof Points
The numbers behind the platform.
40M
Monthly video views · The Race
48
Race wins since Jan 2025 · 116 podiums
15K
SQFT · Houston (March 2025)
6M+
Combined social reach across RAFA
Investor Inquiry
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