Why investors are paying attention to RAFA.
RAFA does not own one slice of motorsports. It owns the whole funnel. From the first view to a lifetime membership, and the content that feeds it all back to the top. Headquartered in Houston. Built for global expansion.
One family of companies.
One global brand.
01One audience, captured once.
Most motorsports businesses pay to acquire an audience, monetize it once, and let it leave. RAFA acquires the audience at the top through media and keeps it moving down through product, racing, development, and membership.
02Every layer is a revenue line.
Media, retail and commerce, racing, driver development, a members-only club, and owned IP. Each layer earns on its own. Together they compound, because the same audience flows through all six.
03The loop closes itself.
RAFA TV and Entertainment produce the content that feeds the top of the funnel. Owned IP lowers acquisition cost over time and keeps the audience inside the family. The platform feeds itself.
Six layers. One platform.
The full funnel, in compressed form.
| Layer | Entity | Role | Reach |
|---|---|---|---|
| 01 | RAFA Media | Where the audience lives | 40M+ Monthly Views |
| 02 | 8TWELVE · 812 Brands · RAFA Motors · HEAT Health | Audience becomes customer | Retail + Commerce |
| 03 | RAFA Racing Team | Earns the word racing | 32 Wins 2025 |
| 04 | RAFA Performance | Where talent develops | Driver Development |
| 05 | RAFA Racing Club | The aspirational endpoint | Houston (Mar 2025) · Austin (soon) · 8 more · 10 total by Phase II · Global roadmap |
| 06 | RAFA TV · Entertainment | Closes the loop | Owned IP |
The numbers behind the platform.
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