01
The Front Door
RAFA Media
Where the audience lives
The Race · The Race Business · The Race Extra · The Race Studios · Driver DB · Grid Finder · Traxion
40M+ Monthly Views
The RAFA Family of Companies
One family. One funnel.
One family. One funnel.
Every layer of motorsports.
RAFA owns every touchpoint a motorsports fan moves through. From first view to lifetime member. From racing media to a members-only club.
Race As Family Always. Headquartered in Houston. Building globally.
The Family
Six layers. One platform.
Most brands in motorsports own one slice. RAFA operates every layer of the funnel as one platform.
02
The Middle
8TWELVE · 812 Brands · RAFA Motors · HEAT Health
Audience becomes customer
Performance wheels and product. Apparel and lifestyle. Boutique automotive service and storage. Performance medicine — diagnostics, protocols, and physician-led care.
Retail + Commerce
03
Competitive Heart
RAFA Racing Team
Earns the word racing
Sub-entity of RAFA Racing Club. JV with eXclaim Motorsports. IMSA, SRO, ARCA/Nascar. Factory backed. Mooresville, NC.
32 Race Wins in 2025
04
Development Engine
RAFA Performance
Where talent develops
Sub-entity of RAFA Racing Club. Driver and athlete development. Sim, fitness, nutrition.
Athlete + Driver Coaching
05
The Destination
RAFA Racing Club
The aspirational endpoint
Members-only club. Track days, lounges, hospitality, garage. Houston is flagship.
15K SQFT Houston · 10 clubs globally by Phase II
06
IP and Marketing Engine
RAFA TV · RAFA Entertainment
Closes the loop
Sub-entities of the Club. Produce and distribute the content that feeds Layer 01.
Owned Content and IP
The Proof
The numbers behind the platform.
40M+
Monthly Views · Across the Platform
32
Race Wins · 2025 Season
15K
SQFT · Houston Flagship
10
Total Clubs · Phase II Roadmap · Global
The Companies
One family of companies.
One family of companies.
One global brand.
Each entity stands on its own and feeds the next. Click any company for details and the team behind it.
Layer 01 · The Front Door
RAFA Media
The largest independent platform covering F1 and MotoGP. The Race, The Race Business, The Race Extra, The Race Studios, Driver DB, Grid Finder, Traxion. 40M+ monthly views and impressions.
The Race
Independent F1 and MotoGP editorial.
The Race Business
Deals, sponsorship, commercial.
The Race Extra
Off-the-track lifestyle coverage.
The Race Studios
Long-form video and series production services.
Driver DB
Career database. 193K+ drivers. Largest race result database and driver rating.
Grid Finder
Sim and eSports racing community manager platform.
Traxion
Sim racing news and the Traxion Control podcast.
Retail & Commerce
8TWELVE Wheels
Performance wheel manufacturing and retail.
Retail & Commerce
812 Brands
Apparel and lifestyle for the RAFA universe.
Retail & Commerce
RAFA Motors
Boutique automotive service, storage, and concierge.
Performance Medicine
HEAT Health
Performance medicine. Diagnostics, protocols, and physician-led care built on bloodwork and outcomes.
The Founder
Built by an operator who actually races.
Rafael Martinez is the founder of the RAFA Family of Companies. Salvadoran-born, Houston-raised. He has called the United States home for twenty-nine years, after his family fled the civil war when he was twelve. He owns every brand in the RAFA family and runs them as one platform.
Inquiries
Three ways to work with RAFA.
Back the platform.
Review the thesis, the proof points, and request access to our data room.
For InvestorsIntegrate your brand.
One audience. Six layers. Six places to integrate your brand across the funnel.
For PartnersCover the story.
Comments, interviews, and announcement coverage across the family.
Press & Media
Q&A
Frequently asked questions
A quick primer on the platform. For the full Q&A — the club, track days, driver development, media, and investor/partner details — see the complete Q&A page.
What is the RAFA Family of Companies?
A vertically integrated motorsports platform headquartered in Houston, Texas. RAFA owns and operates every layer of the motorsports fan journey — media, retail, racing team, driver development, the members-only club, and an IP & production engine — under one family brand.
What is a track day and what does RAFA offer?
A track day is an organized event where drivers take a car onto a professional racing circuit in a controlled environment with coaching and run groups by experience level. RAFA runs track days across the United States with in-car instruction, garage support, and full hospitality — from first-timers to seasoned club racers.
How does the RAFA Racing Club work?
A tiered membership program with private track days, coaching, garage and storage, hospitality, race-weekend programming, and a national community. Houston is the 15,000 sq ft flagship, with ten total locations planned by Phase II.
How much does a RAFA track day cost?
Pricing varies by venue, run group, and whether you bring your own car or arrive-and-drive in one of ours. Single-day experiences start in the low four figures and scale up for multi-day and arrive-and-drive packages.
How do I get involved — as a driver, partner, or investor?
Join a track day, apply for club membership, partner with us, or invest. Use the Investors, Partnerships, or Press pages, or read the full Q&A.
One family of companies. One global brand.
Race As Family Always.