RAFA Media · RAFA Live
Media
Editorial, podcast title, branded series, newsletter.
40M monthly video views
For Partners
Six layers. One audience.
Six layers. One audience.
Six places to integrate.
40M monthly video views at the top. A members-only club at the bottom. RAFA owns everything in between. Houston-based, expanding globally.
The Opportunity
One family of companies. One global brand.
A media campaign ends. A RAFA partnership lives across six layers under one brief and one contract. The audience compounds. So does your spend.
The Integration Map
Pick a layer. Or stack several.
8TWELVE Wheels · 812 Brands · HEAT Health
Product
Co-branded SKU, bundles, apparel collab.
Commerce
RAFA Racing Team
The car
Livery, helmet, suit, pit road, hospitality.
48 wins since Jan 2025
RAFA Performance
Talent
Equipment, nutrition, sim rig, scholarship.
Development
RAFA Racing Club
The club
Founding partner, lounge naming, house brands.
Highest-value touchpoint
RAFA TV · Entertainment
Owned IP
Series presenting, documentary, licensing.
Owned IP
Engagement Tiers
Start where it fits. Scale when it works.
Entry
One layer.
A single integration on the layer that fits your brand best. The cleanest way to test the platform.
Stacked
Multiple layers.
Two or more layers under one brief and one contract. Your brand follows the audience down the funnel.
Anchor
Founding partner.
Own the room at the Club and anchor presence across the platform. The highest-value position in the family.
Custom
Co-build.
A bespoke structure built around what your brand is trying to do. Product, IP, or a program we create together.
Current Partners
Trusted by brands on and off the track.
Partnership Inquiry
Tell us what your brand is trying to do.
Share the goal and we will come back with the layers that fit.