Entry
One layer.
A single integration on the layer that fits your brand best. The cleanest way to test the platform.
For Partners
Six layers. One audience.
Six layers. One audience.
Six places to integrate.
40M+ monthly views at the top. A members-only club at the bottom. Everything in between is owned by RAFA. A partner picks one layer or stacks several. Headquartered in Houston. Expanding globally.
The Opportunity
One family of companies.
One family of companies.
One global brand.
A media campaign delivers impressions and ends. A RAFA partnership lives in editorial, on product, on the car, in the development program, inside the club, and across owned IP. One brief. One contract. Six places your brand lives. Audiences compound across the funnel. Your spend does too.
The Integration Map
Pick a layer. Or stack several.
The Club row is in red because it is the highest-value touchpoint. A founding partner there owns the room every other layer is pointing toward.
| Layer | Entity | Reach | Integration formats |
|---|---|---|---|
| 01 | RAFA Media | 40M+ Monthly Views | Editorial. Podcast title. Branded series. Newsletter takeover. |
| 02 | 8TWELVE · 812 Brands · RAFA Motors · HEAT Health | Commerce | Co-branded SKU. Bundle placement. Retail endcap. Apparel collab. |
| 03 | RAFA Racing Team | 32 Wins 2025 | Livery. Helmet. Suit. Hauler. Pit road. Hospitality. |
| 04 | RAFA Performance | Development | Equipment. Nutrition title. Sim rig. Scholarship. Training content. |
| 05 | RAFA Racing Club | 15K SQFT · 10 total by Phase II · Global roadmap | Founding partner. Lounge naming. House spirit, watch, apparel. |
| 06 | RAFA TV · Entertainment | Owned IP | Series presenting. Documentary co-pro. Branded entertainment. Licensing. |
Engagement Tiers
Start where it fits. Scale when it works.
Stacked
Multiple layers.
Two or more layers under one brief and one contract. Your brand follows the audience down the funnel.
Anchor
Founding partner.
Own the room at the Club and anchor presence across the platform. The highest-value position in the family.
Custom
Co-build.
A bespoke structure built around what your brand is trying to do. Product, IP, or a program we create together.
Partnership Inquiry
Tell us what your brand is trying to do.
Share the goal and we will come back with the layers that fit.