01
The Front Door
RAFA Media · RAFA Live
The Race and RAFA Media brands reach fans. Random Racing Club, from RAFA Live, gets them involved.
Media · Live
The RAFA Family of Companies
Every layer of motorsport.
Race As Family Always. Headquartered in Houston. Building globally.
Media · Live · Retail and Commerce · Racing Team · Performance · Racing Club · TV and Entertainment
From the Founder
“Racing gave me a family. RAFA is how we share it.”
Rafael Martinez, Founder & CEO
Grid Culture is where car culture meets racing. RAFA builds every layer of it, so drivers, owners, fans, builders and partners become one family.
The Platform
Six layers. One platform.
Most brands in motorsport own one slice. RAFA operates every layer a fan moves through, from first view to lifetime member.
02
The Middle
Retail and Commerce
8TWELVE Wheels, 812 Brands, HEAT Health and RAFA Motors. Audience becomes customer.
Retail and Commerce
03
The Competitive Heart
RAFA Racing Team
A factory-backed Toyota GR program in IMSA, SRO and ARCA.
48 race wins since January 2025
04
The Development Engine
RAFA Performance
Driver Development and the Performance Centre: sim, fitness, coaching and nutrition.
Driver Development
05
The Destination
RAFA Racing Club
The members-only club: track days, lounges, hospitality and garage.
15K sq ft Houston flagship · Austin
06
The IP Engine
RAFA TV · RAFA Entertainment
Series and films that feed the story back to the front door.
Owned IP
First view→Customer→Fan→Driver→Member→Story
The Proof
The numbers behind the platform.
40M
Monthly video views on The Race
6M+
Combined social reach across RAFA
48
Race wins since January 2025
15K
Sq ft Houston flagship
190K+
Drivers in Driver DB
70+
Sim games on Grid Finder
RAFA Media monthly figures; RAFA Racing Team results since January 2025; Driver DB and Grid Finder figures from their public sites, October 2026.
The Companies
Maximo Capital Parent and family office of the RAFA Family of Companies. →
One family. Every company.
RAFA Media
- RAFA MediaThe family's media group.
- The RaceIndependent F1 and MotoGP editorial.
- The Race BusinessBusiness news and invite-only forums with Axios.
- The Race ExtraF1 culture beyond the track.
- The Race StudiosLong-form video and production.
- Driver DBDriver careers, results and ratings; 190K+ drivers.
- Grid FinderSim racing leagues and communities.
- TraxionSim racing news and the Traxion Control podcast.
RAFA Racing Club
Retail and Commerce
Each company stands on its own and feeds the next. Companies are separate legal entities under common ownership.
Why Now
Racing isn't niche anymore. It's the new mainstream.
$25.4B
Global motorsport market
90M+
Americans interested in racing
Sources: Nielsen, IMSA, Statista, SBJ, 2024–2025.
RAFA Racing Team
Fast on track. Proven on the board.
A factory-backed Toyota GR program in IMSA, SRO and ARCA. Mooresville, NC.
48
Wins
116
Podiums
185
Races
63%
Podium rate
Footprint
Home in Texas. Coast to coast.
HoustonHQ and flagship
AustinClubhouse
Mooresville, NCTeam base
LondonRAFA Media
Next: Dallas, Miami, Mooresville, Scottsdale, Las Vegas. Pipeline locations are in planning and subject to change.
Work with RAFA
Five ways to join the family.
01
Become a Member
Family and corporate memberships in Houston and Austin.
02
Drive and Train
Track days, certified coaching and RAFA Performance.
04
Shop and Drive
812 Brands, 8TWELVE Wheels and RAFA Motors.
Already in the family
Toyota Gazoo Racing · Endava · Podium1 · Thorne · Mobil 1 · Bell · OMP · iRacing · Fanatec · Elgato · Lamborghini Squadra Corse · McLaren · Rothspeed · Heyen Haus
Toyota Gazoo Racing · Endava · Podium1 · Thorne · Mobil 1 · Bell · OMP · iRacing · Fanatec · Elgato · Lamborghini Squadra Corse · McLaren · Rothspeed · Heyen Haus
The Founder
Built by an operator who actually races.
Rafael Martinez is Founder & CEO, RAFA Family of Companies. Salvadoran-born, Houston-raised. He has called the United States home for twenty-nine years, after his family fled the civil war when he was twelve. He owns every brand in the RAFA family and runs them as one platform.
Q&A
Frequently asked questions.
A quick primer on the platform. For the full Q&A on the club, track days, driver development, media and investor and partner details, see the complete Q&A page.
What is the RAFA Family of Companies?
A vertically integrated motorsport platform headquartered in Houston, Texas. RAFA operates media, live fan engagement, retail, a racing team, performance, the members-only club and an IP engine under one family brand.
What is a track day and what does RAFA offer?
A track day is an organized event where drivers take a car onto a professional racing circuit in a controlled environment with coaching and run groups by experience level. RAFA runs track days across the United States with in-car instruction, garage support, and full hospitality, from first-timers to seasoned club racers.
How does the RAFA Racing Club work?
A private club for people who drive, with family and corporate memberships. Members get club track days, coaching, garage and storage with concierge, hospitality, a social calendar and race-weekend programming. Clubhouses are the 15,000 sq ft Houston flagship and Austin at Garages of the Americas.
How much does a RAFA track day cost?
Pricing varies by venue, run group, and whether you bring your own car or arrive-and-drive in one of ours. Single-day experiences start in the low four figures and scale up for multi-day and arrive-and-drive packages.
How do I get involved as a driver, partner, or investor?
Join a track day, apply for club membership, partner with us, or invest. Use the Investors, Partnerships, or Press pages, or read the full Q&A.
Current Partners
Trusted by brands on and off the track.
