Everything to know about RAFA.

RAFA is a vertically integrated motorsport platform headquartered in Houston, Texas. We operate every layer a fan moves through, from first view to lifetime member: media, live fan engagement, retail, a racing team, performance, the members-only club and an IP engine.

Most brands in motorsport own one slice. RAFA operates six layers as one platform: RAFA Media and RAFA Live, Retail and Commerce, RAFA Racing Team, RAFA Performance, RAFA Racing Club, and RAFA TV and RAFA Entertainment. Maximo Capital is the parent and family office.

It is the operating principle of the company. Every brand under RAFA is run as part of one family — shared audience, shared standards, shared loyalty. Drivers, members, partners, and staff are treated as long-term relationships, not transactions. The motorsport world is small, and we build like it.

Headquartered in Houston, Texas, with clubhouses in Houston (the 15,000 sq ft flagship) and Austin at Garages of the Americas. The racing team is based in Mooresville, North Carolina, and RAFA Media is in London. The 2027 race calendar covers 18+ weekends at 15+ circuits.

The clubhouse pipeline includes Dallas, Miami, Mooresville, Scottsdale and Las Vegas, then further national and global expansion. Pipeline locations are in planning and subject to change.

The RAFA Racing Club is the members-only destination at the bottom of our funnel. It is a private club for people who live and breathe motorsport — drivers, collectors, founders, and fans who want a permanent home in the sport.

Members get access to private track days, on-site coaching, garage and storage facilities, hospitality, lounges, race-weekend programming, and a national community of fellow enthusiasts. Clubhouses are the 15,000 sq ft Houston flagship and Austin at Garages of the Americas.

RAFA Racing Club offers family and corporate memberships in Houston and Austin. Members get club track days, coaching and race-weekend programming, garage and storage with concierge, and the social calendar. Access varies by membership and event.

Applications are reviewed by the club team. Contact us for current openings in Houston and Austin.

No. The club is built for the full spectrum — from collectors and fans who want hospitality at race weekends, to weekend track-day drivers, to competitive racers running full seasons. Our coaching staff meets each member where they are.

A track day is an organized event where drivers take a car onto a professional racing circuit in a safe, controlled environment with coaching and run groups sorted by experience level. It is not racing — there is no competition, no timing pressure, no wheel-to-wheel. It is the best way in the world to learn how to drive fast.

In-car professional instruction, classroom sessions between runs, low driver-to-instructor ratios, garage support, and full-service hospitality. You can bring your own car or arrive-and-drive in one of ours. Days are structured around progression — first-timers leave faster, safer, and ready for the next step.

The best beginner track day pairs three things: professional instruction, a beginner-friendly run group, and a venue with real run-off space and modern safety standards. Our beginner program is built around that exact combination, with a clear path into the racing club for drivers who want to keep going.

Pricing varies by venue, run group, and whether you bring your own car or use one of ours. Single-day experiences start in the low four figures and scale up for arrive-and-drive packages and multi-day programs. Contact us for the current calendar and pricing.

RAFA Performance is Driver Development and the Performance Centre: sim, fitness, coaching and nutrition. It runs two paths: the Club Path for members who want to drive faster, safer and with more confidence, and the Pro Path for junior and emerging drivers, with the RAFA Racing Team as the destination. RAFA-certified coaches work across a four-level qualification and one shared standard.

RAFA Racing Team is a factory-backed Toyota GR program based in Mooresville, North Carolina, racing in IMSA, SRO and ARCA. Since January 2025: 48 race wins, 116 podium finishes, 185 races contested and a 63% podium rate.

RAFA Media is the largest independent platform covering Formula 1 and MotoGP. It includes The Race, The Race Business, The Race Extra, The Race Studios, Driver DB, Grid Finder, and Traxion — a family of properties spanning editorial, commercial/business coverage, lifestyle, long-form video, driver careers, results and ratings (190K+ drivers in Driver DB), sim-racing community tools, and sim-racing media.

The Race delivers 40M monthly video views, with 6M monthly site visits and 1M monthly podcast downloads. The Race Media is a RAFA Media company based in London.

RAFA TV is RAFA's own channel: short and medium-form series from race weekends, the club and the people. RAFA Entertainment makes long-form films and docu-series, made to network quality and built for distribution. Together they are the IP engine that feeds the story back to the front door.

Because no one else owns the full funnel. Media companies sell ads. Clubs sell memberships. Teams chase sponsors. Retail brands chase reach. RAFA does all of it under one roof — which means every dollar of media spend feeds club acquisition, every member feeds team and retail revenue, and every race result feeds the media platform. The unit economics compound across layers.

Review the thesis, the proof points, and request access to the data room on the Investors page.

One audience, six layers, six integration points. A partner can show up in media (40M monthly video views), in product (8TWELVE Wheels, 812 Brands, HEAT Health, RAFA Motors), inside the club (hospitality, member programming, on-site activations), on the racing team (livery, garage, factory program), in driver development, or in our owned content. Most partners use more than one layer — that is the point.

Start the conversation on the Partnerships page.

Become a member, drive and train, partner with RAFA, shop 812 Brands, 8TWELVE Wheels and RAFA Motors, or join Random Racing Club for free. Use the Investors, Partnerships, or Press pages, or contact the team directly from any page on this site.